Caution: coffee is hot!
“From quick-serve to fine dining, consumers are demanding quality and convenience in coffee away from home,” says Jim Dinkins, Vice President of Marketing for Coca-Cola FoodService. “They want to be served a consistent high-quality cup of branded coffee any time of day. Coke FoodService meets consumers’ needs in every beverage category, including coffee with our Juan Valdez caféREALE coffee system.”
Matching innovation to trends in the food industry, Coca-Cola FoodService now offers a branded liquid coffee system that delivers a perfect cup of rich 100-percent Colombian coffee on demand. The Juan Valdez coffee system combines high-quality coffee and operational ease with shelf-stable, bag-in-box (BIB) coffee concentrate packaging. Foodservice operators can improve operational efficiency and eliminate waste with a hassle-free system that requires no filters, grounds, brewing or planning ahead to thaw product. Juan Valdez caféREALE 100-percent Colombian dark-roast and decaffeinated blends are served from easy-to-use dispensers manufactured by BUNN. Moreover, Juan Valdez caféREALE shelf-stable coffee concentrate can be stored at room temperature for up to nine months.
“The Juan Valdez Coffee System is a great alternative to brewed coffee for foodservice operators,” says Dinkins. “Not only does it deliver a branded, freshly made, great-tasting cup of coffee, but operationally it is simpler and easier than current brewing systems.”
The Juan Valdez caféREALE coffee achieves great profit potential by combining ease of preparation with outstanding flavor. With no preservatives or additives, Juan Valdez caféREALE coffee is produced from world-famous Arabica coffee beans hand-picked in the mountains of Colombia.
Typically, roast and ground coffee systems create waste when the brewed coffee goes stale; but this isn’t the case with the Juan Valdez coffee system, which can significantly increase coffee transactions, guaranteeing customers a hot, freshly made cup any time, with little or no waste.
Juan Valdez and his trusty burro have been promoting 100-percent Colombian coffee since the early 1960s. Created by the National Federation of Coffee Growers of Colombia, the campaign has solidified the reputation of Colombian coffee as premium quality, made from beans that are carefully grown and hand-picked by *cafeteros* with generations of coffee-farming heritage. With 87-percent brand awareness and nearly 50 years of brand equity, Juan Valdez unmistakably is associated with the world’s best coffee.
“This is just another way for Coca-Cola FoodService to expand its wide variety of beverage offerings and meet consumer demand,” says Dinkins. “Our goal is to provide our customers with a full portfolio of non-alcoholic beverages.”
Juan Valdez caféREALE will be available to sample at the Coca-Cola FoodService booth 2003 in the South Hall at the NRA Show.
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