Dallas, Texas-based Ulterior Motives International, Inc. (UMI) has been helping restaurants increase sales for the past 13 years. But never has their services been in greater demand than in these hard economic times. According to UMI’s founder and President Brooke Furness-Pollock, “Restaurant chains are getting back to basics to attract scarce consumer dollars. In order to survive, or even thrive, in these uncertain times, it is imperative to develop a one-on-one relationship with core, and potential core, users of the brand.”
Getting “back to basics” is precisely what UMI helps major restaurant chains do. The company specializes in designing and executing an assortment of customized Local Store Marketing (LSM) programs for both corporate and franchise communities. Their basic strategy is to help companies develop and design an arsenal of brand consistent marketing promotions and elements, then drill down to the local level and apply these programs in a very strategic and cost-efficient manner.
According to Furness-Pollock, “Everyone knows that most customers come from a one to three mile radius of each restaurant location. The problem is: most companies don’t have the expertise or resources that it takes to reach-out and communicate with these customers on a local level. This is what UMI does best. We can design and execute proven marketing programs on a national level and then turn right around and execute these programs on a store-by-store basis.”
To accomplish this, UMI performs a demographic analysis of each restaurant location and then executes only those programs that represent the highest propensity to drive business for a specific unit. “We find where the opportunity lays for each location. For example, is there a high concentration of households with children, seniors or maybe, business to business opportunities? We identify these opportunities for each location, develop the LSM programs to go after them and best of all, UMI provides turnkey execution of all of these programs. It is a very strategic and effective way for a restaurant to apply their marketing and advertising dollars,” says Furness-Pollock.
UMI’s varied product offering reflects their goal to be a one-stop shop for marketing services. The company offers art design, direct mail, customer database development and e-marketing services. In addition, they are known as a high quality/low cost producer of a broad range of print materials that include in-store POP, as well as, indoor and outdoor signage.
“We do everything but media. As a result, our clients don’t have to work with five different vendors to implement their marketing strategies. Whether it’s a national campaign or a local program, UMI is a turnkey provider of marketing services. We create, design, produce, implement, execute, analyze and report. This allows our client’s keep their labor in the store while we get their message on the street,” adds Furness-Pollock.
Indeed, UMI seems to possess a winning combination of experience and services. Their clients are among the most successful in today’s challenging economy.
To learn more, stop by NRA booth 4959 in the South Hall, email brooke@umi-inc.com, call 214-826-0011 or visit www.umi-inc.com.
Comments