Green Mountain Coffee Roasters, Inc., a leader in specialty coffee and single serve beverages with its innovative Keurig brewing technology, announced the launch of its latest breakthrough, the Keurig BOLT Carafe Brewing System. The first of its kind, the commercial grade Keurig® BOLT™ system offers users the ability to brew a 64-ounce pot of coffee in approximately two minutes, bringing the innovation, speed, convenience and quality that Keurig single cup brewing systems are known for to higher volume brewing.
Keurig BOLT delivers a superior batch-brewing experience, addressing common shortcomings of today’s conventional batch-brew offerings by providing a quick and easy way to make a high-quality carafe of coffee. Keurig BOLT offers convenience and consistent beverage quality, and provides a faster brew time than the leading 120V commercial brewers.
With 65 percent of office coffee still being brewed by the pot, the primary target channel for the Keurig BOLT system is medium to large offices that prefer to serve coffee in volume and are looking for a premium brewing experience. In addition, Keurig BOLT is applicable to foodservice customers like limited service restaurants and convenience stores, as well as colleges and universities and hotel and hospitality facilities.
“Our away from home customers are demanding a simpler and faster way to brew a high-quality pot or batch of coffee,” said Michelle Stacy, President, U.S. Commercial at GMCR. “Extending the Keurig value proposition from cup to carafe with the addition of the Keurig BOLT system allows us to target that incremental need of away-from-home customers, giving us multiple ways to address opportunities in this high-priority growth channel for the Company. We also see opportunity for both Keurig BOLT and our single serve offerings in the same office, depending on the beverage needs in different areas and at varying dayparts, thereby increasing our single cup penetration.”
The Keurig BOLT system, including Keurig BOLT packs, will be available throughout the U.S. and Canada through limited Keurig Authorized Distributors beginning in late fall 2013.
Keurig BOLT Brewer Features
Brews a half-gallon (64 ounces) pot of coffee in approximately two minutes, compared with a brew time of over four minutes with the leading 120V commercial office coffee brewers
Innovative Keurig BOLT thermal carafe maintains the ideal combination of taste, freshness and temperature for up to two hours
Plumbed system with fully programmable color touchscreen featuring auto on/off, temperature control between 187 and 197 degrees Fahrenheit and language selection (English/French/Spanish)
UL-approved for commercial use and National Sanitation Foundation (NSF) certified for foodservice environments
Keurig BOLT Pack Features
Each Keurig BOLT pack, which resembles a larger Keurig® Vue® pack or Keurig® K-Cup® pack, contains the right amount of coffee needed to brew a high-quality half-gallon pot of coffee.
Keurig BOLT packs offered will include brands representing a mix of GMCR’s most popular offerings, including Green Mountain Coffee® ; The Original Donut Shop™ ; Timothy’s World Coffee®; Tully’s®; and Van Houtte® coffees.
The Keurig BOLT packs’ plastic cups are made from polypropylene/#5 plastic, and can be separated from the lid and filter and recycled wherever polypropylene/#5 plastics are accepted. Keurig BOLT system users should check with their local municipality or waste hauler or visit www.boltrecycling.com for more information on recycling options in U.S. communities.