Diageo honored spirits, wine and beer distributors at the Eleventh Annual Golden Bar Awards which took place at a number of awards events and presentation ceremonies across the country. The Golden Bar Awards are presented for excellence in sales, marketing and promoting responsible drinking.
Larry Schwartz, President Diageo North America said, "Diageo works with the best distributors in the business, and the Golden Bars are a way for us to recognize the outstanding performance and hard work that helps to drive the business forward."
The Golden Bar Awards, held at multiple locations across the United States, celebrate distributors and brokers for their excellence in the marketplace and the important role they play in their communities. The gold awards recognize distributors and brokers for performance across Smirnoff, Johnnie Walker, Baileys, Captain Morgan, Tanqueray, Crown Royal, Ketel One, Ciroc, Sterling Vineyards, Beaulieau Vineyard, Chalone Vineyard, Acacia Vineyard, Rosenblum Cellars, Guinness, Smithwick's, Red Stripe and PABs. Gold awards are also given for innovation, consistency and quality. The two platinum awards are given for advancing responsible drinking. The grand prizes go to the distributors of the year.
In total 32 statuettes, 30 made of 24 carat gold, and two made of platinum, were awarded to distributors. Each Golden Bar statuette weighs eight pounds, stands more than a foot tall, and is produced by R.S. Owens, the company that created the Oscar®, presented by the Academy of Motion Picture Arts and Sciences.
Click here for the categories and winners for the 2014 Golden Bar Awards.