Every year, a world-wide mustard competition takes place, giving mustards from all around the globe a chance to compete for an award in one of 16 flavor categories! The competition, sponsored by the National Mustard Museum, based in Midddleton, WI, spotlights a variety of flavor profiles from Sweet-Hot to Spirit-infused to Exotic, but perhaps the most competitive of categories is “American Yellow.” This year’s gold medal in the category went to French's Classic Yellow Mustard.
“For over 100 years, French’s Mustard has been made from the highest quality natural ingredients including #1 grade, stone ground mustard seed,” said Ukonwa Ojo, Senior Brand Manager for French’s Mustard. “We’re excited to learn that our unrelenting commitment to making the very best mustard has resulted in gold medal recognition in the competition. French’s has been America’s favorite mustard for over 100 years, and we are glad to hear that it was the judges’ favorite, too!”
The prestigious judging panel for the National Mustard Competition consisted of chefs, food professionals, and food writers who judged the entrants on the following criteria per category: mustard quality, category fidelity, and overall flavor and appearance. The ideal “American Yellow” mustard was described in competition literature as having the following profile: “a taste that is not too hot, with more spice on the tongue than in the nose.” All entries were tasted “blind,” meaning judges did not know the identity of the brands being tasted. French’s was a standout in this national competition that vetted nearly 300 different mustards.
French’s® Mustard, the 100-plus year-old iconic mustard brand, has helped bring people together for good food and good times ever since it was first introduced in 1904 at the St. Louis World’s Fair. Despite all of the changes in corporate names and structures, the people behind French’s continue to expand the mustard category through an ongoing commitment to innovation and new product development. In 1974, French’s introduced the squeeze bottle, and soon after a family of other flavor varieties. Today, the French’s brand and pennant remain America’s Favorite® mustard.
FRENCH’S® Foods, a division of Reckitt Benckiser Inc., the maker of FRENCH’S® mustards, is a leading manufacturer, marketer, and distributor of food and household products. Some other well known, trusted household names in the Reckitt Benckiser Inc. family of food products include FRANK’S® REDHOT® Cayenne Pepper Sauce, FRENCH’S® French Fried Onions and FRENCH’S® Worcestershire sauce.