All-Clad Metalcrafters, LLC announces the 10 year anniversary of its formal working relationship with Chef Thomas Keller. For more than 30 years, Keller has trusted the superior quality and high performance of All-Clad cookware in the kitchens of his Michelin-starred restaurants, and in 2006, officially formed a partnership with All-Clad. During this time, Keller played an integral role in product development and testing, subsequently creating recipes and materials to inspire consumers to try new cooking techniques and expand their cooking repertoire.
In 2014, All-Clad launched a cookware collection personally developed by Keller, All-Clad TK, the first collection of cookware designed and constructed to ensure the best results for each culinary technique. In response to the success of the All-Clad TK collection, All-Clad launched a series of product extensions in the summer of 2015, which included a 5.5-quart Dutch Oven and 12-inch and 14-inch Stainless Steel and Nonstick Fry Pans.
All-Clad is now launching the All-Clad TK 17-inch Oval Roaster, another extension to the All-Clad TK collection. Inspired by Keller, the All-Clad TK Oval Roaster is handcrafted in the United States and is designed with three layers of durable stainless steel and aluminum for even heat distribution throughout the pan. The pan allows for easy storage and versatility, as the roasters are stackable and can be used on the stovetop and in the oven and broiler. The product also features a brushed stainless interior and exterior, rounded sides to contain splattering, an engraved base and a flared rim for drip-free pouring. The Oval Roaster will be available exclusively at Williams-Sonoma retail stores throughout the United States and Canada and online at Williams-Sonoma.com beginning in November 2016. The product will retail for $299.95.
"I value genuine collaboration," said Thomas Keller, Chef / Proprietor of The French Laundry, Per Se and Bouchon. "I believed in and used All-Clad long before I partnered with them--first because the cookware is manufactured in the U.S., and, second, because there is no piece of cookware made anywhere that has the same connectivity, aesthetics and durability. They continue to innovate and ask the right questions about what chefs need and how they cook, and that inspires me to add my influence to their design."
"All-Clad is thrilled to celebrate our 10 year anniversary of working with Chef Thomas Keller," stated Michele Lupton, Director of Marketing and Brand Marketing for All-Clad. "Chef Keller is a true inspiration to the culinary community. We are immensely proud of our longstanding relationship with him and look forward to our continual partnership."
To honor a decade of collaborating with the legendary American chef and restaurateur, as well as to celebrate the launch of the new All-Clad TK Oval Roaster, All-Clad will be enacting a special "10 Days Celebrating 10 Years" social media campaign, beginning on Tuesday, November 15. The commemorative campaign will contain cookware giveaways, exclusive photo albums, recipes and more. Chef Thomas Keller will also participate in his first-ever Instagram takeover, which will go live on All-Clad's Instagram page during the campaign. Consumers are invited to interact on All-Clad's social media pages as well as via the hashtag #10yearswithTK.