Less than eight months after announcing a partnership to bring tabletop tablets to all company-owned restaurants, Ziosk, makers of the world's first ordering, entertainment and pay-at-the table tablet, and Chili's®Grill & Bar have completed the largest rollout of tabletop tablets in the U.S., installing more than 45,000 Ziosk tablets in 823 company-owned Chili's restaurants.
"This rollout marks the first time a restaurant company has installed communal tablets at this scale, and we were able to complete it two months ahead of schedule, bringing up to 6,600 tablets online per day," said Austen Mulinder, CEO of Ziosk. "We are focused next on installing Ziosk in the remaining franchise-owned Chili's. By this fall, guests at nearly every Chili's in the country can place orders, play games and pay their checks from our tabletop tablets."
Ziosk's seven-inch tablets allow Chili's guests to easily browse the menu, order drinks and desserts and quickly pay their checks. Ziosk tablets also feature entertainment, including news from USA Today and interactive games like zTrivia, a Ziosk-developed program updated bi-weekly with timely news and events designed to bring family and friends together as they share a meal.
With the Chili's company-owned rollout, Ziosk now commands 95 percent of the installed tabletop menu, ordering, entertainment and payment market, totaling over 55,000 tablets across 46 states and more than 1,000 restaurants. On average, 80 percent of guests in a Ziosk-enabled restaurant use the tablet, and over 60 percent of credit card users opt to pay their check through Ziosk. Altogether, the communal tablets serve over 20 million guests per month.
Ziosk promotes guest loyalty and engagement by making it simple for diners to interact with the restaurant and share feedback right from their table. Guests who use a Ziosk tablet are 10 times more likely to enroll in a restaurant's loyalty club and 20 to 30 times more likely to participate in a guest satisfaction survey, giving restaurants even more insights into their customers' experiences.
"Ziosk has proven to be a strong partner during the rollout process," said Wyman Roberts, CEO and president of Brinker International and president of Chili's Grill & Bar. "We've just begun to tap into the potential of Ziosk, giving Chili's guests the ability to take control of their dining experience like never before. Additionally, we're getting immediate, valuable feedback that helps us improve our performance."