Panera Bread has announced that its entire U.S. food menu and portfolio of Panera at Home products are now free from all artificial flavors, preservatives, sweeteners, and colors from artificial sources as defined by the company’s "No No List," inclusive of 96 separate ingredients and additive classes.
Panera is the first national restaurant company to make such a comprehensive commitment and, more importantly, to meet it.
To achieve this clean food milestone, Panera:
- Reviewed more than 450 ingredients, delving several levels into the supply chain to ensure the removal of all artificial flavors, preservatives, sweeteners and colors from artificial sources.
- Reformulated 122 ingredients, resulting in changes to the majority of Panera’s bakery-cafe recipes.
- Partnered with more than 300 food vendors on the clean food journey to innovate solutions, ranging from ingredient replacements to rethinking how foods are prepared.
Cleaning up Panera’s menu while maintaining the same or better taste was not an easy task. Deli meats, bacon and select bakery items were some of the most difficult challenges given the ubiquity of additives in these categories. Many of the additives removed – notably FD&C colors, sodium benzoate, sodium nitrite and sodium phosphate – remain pervasive in retail and restaurant food today.
This is the latest step in a decades-long journey to offer better food and make a difference in the lives of Panera’s guests as outlined in Panera’s Food Policy.