Mars Chocolate North America has introduced an irresistible new addition to the DOVE® Chocolate lineup: DOVE Fruit.
Combining the delectable flavors of real fruit with the silky smooth taste of America's #1 DOVE Dark Chocolate, this mouth-watering new treat comes in cranberry, cherry, and blueberry – three of the top-selling fruits on the market. DOVE Fruit is available at retailers nationwide in two different sizes: 2.83 ounces, retailing for $1.99 to $2.59, and 6.0 ounces, retailing for $3.59 to $4.79. A special 26-ounce bag is also available at select warehouse stores for the suggested retail price of $10.89.
"We're excited to add this real-fruit snacking option to the DOVE Chocolate family," said Kerry Cavanaugh, Director, DOVE Brand. "We know snackers and chocolate lovers have been clamoring for something like this. In fact, dark chocolate is the fastest-growing category in confections, and fruit is the fastest-growing snacking category, so it's the perfect combination and the perfect time."
DOVE unveiled the new addition to the line-up at a special fruit market in New York City's Grand Central Terminal. Visitors to the fruit market were treated to free samples of DOVE Fruit, special giveaways, as well as the chance to interact with Alex Guarnaschelli, who is the award winning executive chef at New York City's Butter restaurant, as well as a television personality who frequently appears on several Food Network and Cooking Show programs including Chopped, Iron Chef America and Alex's Day Off.