From liquor-laced cupcakes to boozy popsicles, Americans' desire to go beyond drinking their alcohol has launched a new category of products in the last five years. This summer, eclectic urban bar and gathering place, Bar Louie, builds on the trend and dives deeper into the classic flavor combination of barbecue and bourbon with its new Spiked Bulleit® Bourbon Burger.
Packing an authentic bourbon punch that requires guests to show I.D.s upon ordering, the new burger is available at more than 110 Bar Louie locations across the U.S. And, Bar Louie fans can visit their local restaurant on Tuesdays when the bar celebrates their ritual "Burger Night" to enjoy deep discounts on the new offering.
"Burgers, barbecue, bacon and bourbon are four B's that just belong together," said Stephanie Hoppe, Bar Louie's Chief Marketing Officer. "We're taking it one step further, in partnership with our friends at Diageo, and creating a new way for our guests to indulge by adding Bulleit Bourbon to our house-made barbecue jam after cooking, so the burger is enhanced with the full flavor of the bourbon." Since its launch in July 2016, the Spiked Bulleit Bourbon Burger has become a customer favorite and is currently the top-selling specialty burger.
Beyond the juicy all-beef hamburger patty and house-made Bulleit bourbon barbecue jam, the indulgent flavors of this one-of-a kind burger also include smooth and rich cream cheese, sharp cheddar cheese, crispy bacon and the crunch of fresh onion strings. Guests can choose to create a beef-free version of the same spiked deliciousness by swapping the hamburger patty for a chicken breast, turkey burger or portabella mushroom.