The family farmers that make up the Bard Valley Medjool Date Growers Association announced that year-over-year sales volume of its Natural Delights Medjool Dates, the nation’s top-selling Medjool date brand, were up 34 percent in 2011, thanks to increased distribution and greater velocity in existing points of distribution.
Grown in Bard Valley in the extreme U.S. Southwest, Natural Delights account for more than 60 percent of the U.S. Medjool date crop.
The 34 percent increase in sales volume in 2011 includes more than a 50 percent increase in Natural Delights date roll sales. These are offered in pistachio, almond and coconut varieties. Distribution gains were highest in the Pacific and Northeast regions.
“The Natural Delights Medjool Dates brand is growing significantly as an increasing number of retailers and customers embrace the premium taste, versatility and health advantages of this remarkable fruit,” said Dave Anderson, Marketing Director of BVMDGA. “In 2012, we look to solidify our leadership position and develop new ways to boost both product trial and awareness.”
In addition to increased distribution, Natural Delights Medjool Dates benefited from a comprehensive marketing program encompassing digital advertising, in-store and consumer promotions, PR and social media including a new Medjool date Facebook page, www.facebook.com/MedjoolDates.
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