On Monday, Wendy's begins its national roll-out of the long-awaited Wendy's Pretzel Bacon Cheeseburger, a $4.69 premium burger served on a toasted pretzel bun.
The long-awaited burger is made with warm cheddar cheese sauce, thick-sliced bacon, lettuce, tomatoes, red onion, smoky honey mustard-- all stuffed between a pretzel bun.
Wendy's is counting on the pretzel burger being a fast-food game changer. None of the major national burger chains currently sell a burger in a pretzel bun-- this innovative move seperates Wendy's from the competition.
"This is the most anticipated new product in recent history," said Craig Bahner, Wendy's Chief Marketing Officer. Even then, the initial roll-out is as a limited time-only product that will be available through the summer.
The pretzel burger ranks among the top-performing burgers that Wendy's has ever tested, says spokesman Denny Lynch.
"This is the ultimate mash-up of three American loves: pretzel, bacon and cheeseburger," Bahner says.
The pretzel buns are artisan baked – much like the soft pretzels commonly sold at the mall. The top of the bun is hand-cut prior to baking, giving each pretzel bun a unique appearance. But the burger comes packed with 680 calories and 1,110 milligrams of sodium. (By comparison, a Big Mac at McDonald's has 550 calories and 970 milligrams of sodium.)
Wendy's won't say right now, but the product is likely to be considered as an addition to chain's permanent menu if it's a big hit nationally.
Comments