Sweet, easy-to-peel Cuties from Sun Pacific, the family-owned fruit grower, are back in stores and this December, rolling into McDonald’s Happy Meals, Mighty Kids Meals and as an a la carte menu item. This marks the first time that McDonald’s will offer a fresh, whole fruit sideoption in kids' meals.
Cuties are a bit of West Coast sunshine for McDonald’s customers to enjoy, and parents can feel good knowing that they offer an excellent source of Vitamin C and about one-quarter cup of fruit. Kids love them because they are sweet and easy to peel without the help of a grown-up. McDonald’s and Sun Pacific have partnered to make Cuties available while in season, from December through March 2015. Cuties are a low-calorie snack and an excellent source of potassium, fiber and folate. They are also rich in antioxidants and packed with a number of vitamins.
“Our partnership with McDonald’s allows us to share our sweet, easy-to-peel Cuties with even more people across the nation,” said Victoria Nuevo-Celeste, Vice President of Marketing at Sun Pacific. “We’re eager to increase access to wholesome foods kids love and make history with McDonald’s by providing unpackaged, whole fresh fruit.”
In addition to the excitement with McDonald’s, Cuties are making their way back to stores with a new brand campaign, Unwrap Sweetness, which reminds everyone that the love for this fruit goes beyond just nutrition and convenience. Cuties is activating a campaign that engages moms and kids with recipes, activities and content that fits a healthy, on-the-go lifestyle. The recently launched Unwrap Sweetness campaign includes terrestrial and Pandora radio, blogger partnerships and highly targeted, engaging social and digital media.
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