Ten years and nearly one million free pretzels later, Philly Pretzel Factory's giveaway celebration continues for National Pretzel Day. On Wednesday, April 26, traditional and Walmart locations system-wide will offer a free pretzel to every guest who enters the store in honor of the national holiday. Additionally, Philly Pretzel Factory locations will award the first 100 customers in line with a card redeemable for a free pretzel every day throughout the month of May.
"National Pretzel Day is our favorite holiday because it gives us a chance to show our appreciation to our loyal customers who have been enjoying our fresh baked pretzels for nearly two decades," said Dan DiZio, CEO and co-Founder of Philly Pretzel Factory, a 167-unit pretzel chain born and raised in Philadelphia. "Our customers have helped us achieve great success over the years and we like to be able to celebrate alongside them and thank them."
After launching its free pretzel initiative on National Pretzel Day 10 years ago, Philly Pretzel Factory saw thousands of fans enter its stores for a savory treat – the brand plans to give away more than 150,000 pretzels that day. With momentum from the success of previous years, franchisees across the nation are preparing for the big day. Social media sites like Facebook and Twitter have been a huge help in promoting the national holiday, and many fans have turned to these platforms to interact, connect and bond with the brand on a more personal level.
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