The entire retail line of Tyson® branded chicken products will be from birds raised with No Antibiotics Ever (NAE), Tyson Foods announced, making the company the world's leading provider of chicken raised with no antibiotics. Products have now begun to appear on shelves at grocery stores nationwide. Coinciding with the NAE announcement, a documentary film series is being released that gives people an inside look at Tyson products, practices and more.
The series, filmed by award-winning documentarian Daniel Junge, addresses a variety of misconceptions about the brand – from how chickens are raised to what's inside a Tyson chicken nugget. The first video in the series just launched, with the remaining rolling out online and across social media over the next several weeks.
"The videos and our No Antibiotics Ever commitment represent a big step for the Tyson brand in our efforts to act sustainably and transparently," said Duke Zandstra, Senior Marketing Director for the Tyson brand. "Our goal is to show what good can come when a food company the size and scale of ours opens its doors and invites people in."
Comments