Subway® is rolling out a new "Fresh Forward" design that it says will change every aspect of the customer experience. The chain engaged FRCH Design Worldwide to design a distinctive and welcoming space. A bright new color palette, inspired by fresh vegetables, and the new logo serve as a focal point in the new space.
"We've created a modern design that gives our guests choices – from how they order, to how they pick up their food, to how they enjoy their meal," said Trevor Haynes, Vice President of Operations at Subway. "The reactions from our guests, our franchisees and the Sandwich Artists™ has been incredibly positive."
Highlights include:
- Digital: Self-order kiosks in select locations, digital menu boards and, as always, Apple and Samsung Pay options. Guests enjoy a speedy Subway experience with a separate food preparation area and a designated pre-order pick-up location for kiosk, mobile app, delivery, catering and bot for Messenger orders.
- Food: Fresh vegetable display with whole tomatoes, green peppers, onions and cucumbers that are sliced daily, plus new bread and cookie displays on the front of the line. Subway Fresh Forward restaurants also include new menu items, starting with pico de gallo, new sauces, house-made pickles, and made-without-gluten bread.
- Dine-In Experience: Bright and playful décor, curated music, and comfortable seating with USB charging ports and complimentary Wi-Fi create a welcoming environment.
The Subway Fresh Forward design has been brought to life with input from franchisees and customers around the world. There are 12 pilot locations open today in the U.S., Canada and the U.K.: Tamarac, Florida; Orlando, Florida (2); Winter Park, Florida; Chula Vista, California; Knoxville, Tennessee; Palmview, Texas; Hillsboro, Oregon; Vancouver, Washington; Beauport, Quebec; Granby, Quebec; and Manchester, U.K.
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