Umami Burger continues to grow its footprint with the opening of a location in Hudson Hotel, a pioneer of the boutique hotel movement located in the heart of Manhattan, New York City, on July 10, 2017.
"Hudson provides the perfect backdrop for us to bring both New Yorkers and hotel guests the innovative and truly distinct dining experience that is Umami Burger," said Sam Nazarian, Founder and CEO of sbe, Umami Burger's majority shareholder that also owns and operates Hudson Hotel. "Umami Hudson also marks a major step in our plans to continue to grow the Umami Burger brand and offerings in New York and beyond."
The launch of Umami Hudson marks the first Empire State hotel restaurant, first-ever breakfast menu, fourth location in New York and 26th worldwide, and is yet another exciting development in 2017 for the cutting-edge gourmet burger brand. This year saw the opening of Umami Tokyo, the brand's first international restaurant; the debut of the Impossible Burger at nine of Umami Burger's West Coast locations and one of its most successful launches to date; and the unveiling of the redesigned Umami Burger at The Grove in Los Angeles in June.
As with all Umami Burger locations, the Umami Hudson experience is unique and authentic to the destination. In addition to Umami Burger signatures such as the original Umami Burger with Parmesan frico, shiitake mushroom, roasted tomato, caramelized onions and Umami ketchup; and the Manly Burger with a house beer-cheddar cheese, bacon lardons, smoked-salt onion strings, Umami ketchup and mustard spread. Chief Operating Officer Gregg Frazer has created menu items exclusive to Umami Hudson including shareable bar-friendly appetizers designed to pair with Umami signature cocktails from the fully stocked bar, lined with 65-70-inch flat screen TVs, and specialty breakfast sandwiches that introduce the elusive Umami "fifth taste" to the most important meal of the day. The Hudson breakfast burger features an organic over-medium egg, miso-maple bacon, avocado, fresh tomato, arugula and American cheese, topped with garlic aioli on a brioche bun.
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