Denny's Corporation is expanding into Europe through a franchise agreement with Denny’s Magic Diners U.K., led by seasoned franchise executive Leon Esfahani. The agreement will bring 10 locations to the United Kingdom over the next several years, with the first expected to open in Wales by the end of the year.
“We believe there is considerable opportunity to grow the brand internationally, and are confident that Leon Esfahani and his team’s experience with leading restaurant brands makes him the right partner to introduce the Denny’s experience to the United Kingdom, and more broadly Europe, for the first time,” stated John Miller, Denny’s President and CEO. “Our expanding global footprint has attracted new interest from a number of franchisees and we continue to have an active pipeline for growth as we gain momentum beyond North America.”
Esfahani’s restaurant experience includes operating franchised locations for leading global brands, including Starbucks and Pizza Hut. His first Denny’s location is expected to open in Swansea, Wales, by the end of 2017.
“I have long been a fan of the Denny’s brand and am honored to bring what I view as a truly unique concept to the United Kingdom,” said Esfahani. “Denny’s serves up a welcoming atmosphere paired with a broad menu of favorites across all day parts, and I am thrilled to introduce the Denny’s diner experience to the local community.”
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